Introduction:

Having developed knowledge and experience of several industries in different parts of the world, and based on a lifetime of involvement with yachting from power boat cruising to high-level ocean racing, we identified that there are some amazing businesses, products and people with great ambitions in the leisure marine industry.

So I established YBM Connect and the network of "Your Boat Manager" online business support platforms to partner with ambitious leisure marine businesses to help them get to where they want to go.

Key issues we set out to address for our Members:

Some of these situations may be relevant for your business.

• Many marine business owners are often so busy working in the businesses that they don't have time to work on developing and building their businesses.

• The business principals and their teams, whilst being experts in their fields, may not have sales, marketing and business development expertise necessary to move their businesses to the next level.

• The cost of speculatively employing sales or marketing staff can be prohibitive.

• Development and ongoing maintenance of online (and offline) marketing tools can be time consuming and, sometimes, costly.

• Providing post sales customer service can be a distraction from core business activities.

• Products or services may be ideal for the current scope of the business but may require further commercialisation to make them suitable for broader markets.

How can we help?

We have developed online and offline tools and we have the experience and resources to extend the capabilities of our Members and address the issues identified above. These are:

1. Your YBM Business Manager who is an experienced business professional who, in association with capabilities of the YBM platform, will extend you in-house resources and capabilities.

2. The YBM Connect platform, in association with other YBM online business development platforms will enables....

   1. you to communicate with us in real-time, plan ongoing work and track everything that is going on. You remain in complete control whilst we do the legwork for you.

   2. us to actively promote your business, products or services to targeted markets, channels and regions and to follow-up and manage the resulting contacts and relationships.

Our resources and processes lead to any of a number of the benefits which may be relevant to your business.

• Development of direct sales.

• Development of distribution channels, locally and in new regions.

• Development of customer service programs to improve customer satisfaction, retention, yield and referrals to new business.

• Development of the capabilities of existing in-house sales and marketing resources.

• Ongoing management of the relationships and ensuing sales to customers and business partners such as resellers.

• Assistance with the commercialisation of your products or services to extend their market capabilities or reach.

Why are we a cheaper option to develop your business?

There are significant costs involved in growing a business of any sort.

1. direct costs such as

   1. employing staff,

   2. paying consultants

   3. paying for marketing and materials such as a web page.

2. indirect costs such as lost revenue as a result of undertaking speculative sales and marketing activities rather than direct revenue generating work.

But we have already invested in these tools and in-house resources. Also, business development is all we do... and we do it for a number of companies.

Consequently, we can achieve real economies of scale and massively reduce these direct and indirect costs - because we have already paid for them!

We estimate that by using YBM as your outsourced business development team we can reduce the cost of business development by around 80%.

Regional representation:

YBM Connect and the Your Boat Manager network of business support platforms is based in Sydney, Australia. In addition, we are delighted to be working with David Pearson who runs our UK office. David is a very experienced business and sales manager as well as having a life-long passion for anything to do with yachts.

As result, not only are we are able to offer business development support for our Members in the northern and southern hemispheres but we are also well positioned to develop international growth and direct representation for our clients in:

• UK & Europe

• Australia and New Zealand

• South East Asia

• Canada

• USA

More details:

I have attempted to outline what we might be able to do to help with the growth of your business. There is a lot more detail about our services, service levels and pricing guidelines. I hope we have the opportunity to work together.

Best regards

Chris Hills

Founder and Managing Director.